BITTER BUILTPERFORMANCE
BITTER BUILT PERFORMANCE THE FIRST DROP / LAUNCH PREVIEW

FOR THE PERSON YOU’RE BECOMING

PUT YOUR
MINDSET
ON.

The work is part of you. Wear it.
Statement streetwear. Athletic essentials.
A standard that follows you everywhere.

Explore the first drop STREET / SPORT / SIDELINE
01 / THE STATEMENT PIECEBitter Built washed-black Pump Cover concept, front and statement back graphic
PUMP COVER
Made to make a statement.
Explore the piece
PEOPLE.PROCESS.PROGRESS.

ONE MINDSET.
EVERY PART OF YOUR DAY.

THE FIRST DROP

YOUR EVERYDAY
ROTATION.

The actual collection. Real garment mockups, current prices, and a direct path to our store.

LAUNCH PREVIEW · ORDERING OPENS SOON
BBP Varsity Boxy Tee actual product mockup
STREET / BITTER BUILT

BBP Varsity Boxy Tee

$39

Sand cotton with arched black-and-red front lettering and a small upper-back shield. Boxy fit. S–2XL.

View in our store ↗
BBP Canvas Tote actual product mockup
ESSENTIALS / BITTER BUILT

BBP Canvas Tote

$32

Oyster organic cotton twill with the arched black BITTER BUILT wordmark and red PERFORMANCE lettering. One size.

View in our store ↗
BBP Departure Tee actual product mockup
OFF DUTY / BITTER BUILT

BBP Departure Tee

$35

Ivory heavyweight cotton, arched front lettering, and a distressed black-and-red back shield. S–4XL.

View in our store ↗
BBP Transit Hoodie actual product mockup
OFF DUTY / BITTER BUILT

BBP Transit Hoodie

$55

Sand cotton-blend fleece, pouch pocket, and black-and-red chest shield. S–3XL.

View in our store ↗
BBP Layover Crewneck actual product mockup
OFF DUTY / BITTER BUILT

BBP Layover Crewneck

$49

Sand cotton-blend fleece with a classic fit and chest shield. S–3XL.

View in our store ↗
BBP Women’s Fitted Tee actual product mockup
TRAIN / BITTER BUILT

BBP Women’s Fitted Tee

$39

Stretch performance fabric with moisture management and a fitted silhouette. XS–2XL.

View in our store ↗
BBP Racerback Tank actual product mockup
TRAIN / BITTER BUILT

BBP Racerback Tank

$35

Vintage-black tri-blend fabric, raw-edge seams, and a form-fitting cut. XS–XL.

View in our store ↗
BBP Sleeveless Tee actual product mockup
STREET / BITTER BUILT

BBP Sleeveless Tee

$35

Soft black cotton with wide armholes, a relaxed fit, and chest shield. S–2XL.

View in our store ↗
BBP Training Tank actual product mockup
TRAIN / BITTER BUILT

BBP Training Tank

$39

Pepper garment-dyed cotton with a relaxed fit and white-and-red chest shield. XS–3XL.

View in our store ↗
BBP After Hours Long Sleeve actual product mockup
STREET / BITTER BUILT

BBP After Hours Long Sleeve

$45

Soft-washed heavyweight cotton with cream-and-red front artwork. Classic fit. S–3XL.

View in our store ↗
BBP Miami Motion Heavyweight Tee actual product mockup
STREET / BITTER BUILT

BBP Miami Motion Heavyweight Tee

$39

Vintage-white heavyweight cotton with black-and-red Miami Motion artwork. Oversized fit. S–3XL.

View in our store ↗
BBP After Hours Heavyweight Hoodie actual product mockup
STREET / BITTER BUILT

BBP After Hours Heavyweight Hoodie

$69

Black 340 g/m² fleece, relaxed fit, and cream-and-red front artwork. S–3XL.

View in our store ↗
BBP After Hours Crewneck actual product mockup
STREET / BITTER BUILT

BBP After Hours Crewneck

$55

Black cotton-blend fleece with a cream-and-red front graphic. Regular fit. S–3XL.

View in our store ↗
BBP After Hours Heavyweight Tee actual product mockup
STREET / BITTER BUILT

BBP After Hours Heavyweight Tee

$39

Washed-black heavyweight cotton. Oversized fit. Cream-and-red front graphic. S–3XL.

View in our store ↗
BBP Built Different Oversized Tee actual product mockup
STREET / BITTER BUILT

BBP Built Different Oversized Tee

$52

Faded-black heavyweight cotton with bold BUILT DIFFERENT artwork across the front. XS–3XL.

View in our store ↗
BBP Coach Tee actual product mockup
COACH / BITTER BUILT

BBP Coach Tee

From $39

Black cotton tee. Chest shield, COACH back graphic. $39 XS–XL; $45 2XL–5XL.

View in our store ↗
BBP Pump Cover actual product mockup
STREET / BITTER BUILT

BBP Pump Cover

$52

Heavyweight cotton. Oversized fit. Chest shield and bold back branding.

View in our store ↗
BBP Street Sweats actual product mockup
STREET / BITTER BUILT

BBP Street Sweats

$59

Relaxed heavyweight sweats with shield branding and zip pockets.

View in our store ↗
BBP Women’s Crop Tee actual product mockup
STREET / BITTER BUILT

BBP Women’s Crop Tee

$35

Soft cotton and a relaxed cropped fit for your everyday rotation.

View in our store ↗
BBP Performance Tee actual product mockup
TRAIN / BITTER BUILT

BBP Performance Tee

$35

Moisture-wicking polyester with a relaxed fit and clean chest branding.

View in our store ↗
BBP Training Shorts actual product mockup
TRAIN / BITTER BUILT

BBP Training Shorts

$55

Breathable recycled polyester mesh, flexible fit, and pockets.

View in our store ↗
BBP Performance Hoodie actual product mockup
TRAIN / BITTER BUILT

BBP Performance Hoodie

$59

Soft fleece and a clean chest shield. Your before-and-after layer.

View in our store ↗

Our store is being prepared for launch. Size and color options, current availability, shipping, and final pricing are confirmed in the store. The design gallery below shows future concepts.

THE NEXT DROP / DESIGN GALLERY

Help shape what comes next.
Explore our future collection concepts.

THE COLLECTION / 02

OFF THE CLOCK. STILL BUILT.

Oversized silhouettes, statement graphics, and warmup layers. Make the whole look yours.

13 pieces
STREET / CULTURE

Pump Cover

Washed-black look with a chest shield and oversized back graphic.

Collection preview
STREET / CULTURE

Boxy Tee

Light-colored boxy silhouette with the Bitter Built wordmark.

Collection preview
STREET / CULTURE

Mesh Shorts

Longer basketball silhouette with red-and-white trim.

Collection preview
STREET / CULTURE

Cropped Zip Hoodie

Dark cropped zip silhouette with a shield and red sleeve graphic.

Collection preview
STREET / CULTURE

Oversized Jersey

Black-and-red jersey concept with a large front shield.

Collection preview
STREET / CULTURE

Training Set

Black sports bra and red fitted shorts with shield branding.

Collection preview
STREET / CULTURE

Wide-Leg Sweats

Relaxed dark sweats with bold red Bitter Built lettering.

Collection preview
STREET / CULTURE

Cap + Crew Socks

A mesh-back shield cap paired with white, red-striped socks.

Collection preview
TRAIN / DEVELOP

Warmup Hoodie

Charcoal pullover with a front pocket and chest shield.

Collection preview
COACH / EVERYDAY

Crewneck Sweatshirt

Dark crewneck with a clean chest shield.

Collection preview
COACH / EVERYDAY

Joggers

Black cuffed joggers with a red pocket accent.

Collection preview
COACH / EVERYDAY

Bucket Hat

Black bucket hat with centered shield branding.

Collection preview

THE COACHES’ OFF-DUTY EDIT

THE STANDARD
DOESN’T
CLOCK OUT.

For coaches who bring their own style. Start with a clean crewneck. Add relaxed sweats. Finish with the shield.

Explore the edits

YOUR TASTE. THE NEXT DROP.

WHAT SHOULD
WE BUILD NEXT?

More colors? A different fit? A piece we haven’t imagined?
Help shape the collection before it launches.

Suggest a piece or leave feedback
BEFORE THE FIRST DROP

Build your rotation.
Set your standard.

The first drop above uses actual product mockups from our store. The larger gallery shows ideas for future releases; those designs are not available to order.

Ordering opens once store setup is complete. Follow the first-drop links for the latest store status.

Questions? Talk to Noah